What is it we do again?

Visual Thinkery Services

What is it we do again?

I am a cobbler. I spend so much time with other people’s shoes that I completely neglect my own. Every once in a while, when there is a big enough lull in the pipeline of work, I experience some lost-ness which results in me second-guessing everything I do. This is the season I am currently in and although somewhat disconcerting, it does have its upside.

When I’m busy, I yearn for the mental space to be able to tumble some things around. Lost-ness has been crucial to me discovering new paths (the Remixer Machine being a good case in point) – to have the time for curiosity to nudge me through a different door.

I have a good look at the path beneath my feet and I wonder how it got there. Then I notice my shoes. Boy, do they really need some love… 

So what do you do Bryan?

I wonder how someone is supposed to understand the services provided by Visual Thinkery, if we don’t try to explain what they are and how they work. So I sit down to try to articulate what we actually do. I already share lots of examples of the creative output (recently updated!) on the website. But the Visual Thinkery process itself is where the gold lies – and our clients really only see why it works once they’ve been through that process. 

After revisiting the projects completed in the last year, I attempt to group them into separate stories:

Visual Thinkery Services

I then wonder if I could create a service map that might make sense to someone visiting the Visual Thinkery site for the first time.

Visual Thinkery Service Map

Clear as mud? This is, as ever, a half-baked work-in-progress. In fact, this whole operation is a half-baked work-in-progress. But then again, I wouldn’t have it any other way…

That would look great on a T-shirt

This here thing

That would look great on a T-shirt

 A long time ago, when all of this was still green fields, I shared a flat at university with a guy that made his own t-shirts. He got them printed at a wee print shop tucked away near Kelvingrove station in Glasgow’s west end. He was particularly taken with the design on the Tetra Pak milk cartons produced by Robert Wiseman dairies. Don’t ask me why. University affords us the opportunity to reinvent ourselves, and he went for milk cartons on t-shirts. On reflection, he was quite possibly ahead of his time. 

When I sift back through a conversation I’ve recorded with a client, looking for visual ideas, I often find myself playing with a logo, or a hand-drawn unofficial logo, and wondering what it might look like on a T-shirt or as a sticker on a laptop. 

There’s something pretty powerful about someone wanting to wear a t-shirt or to stick a sticker on their laptop. They’re saying I’m aligned to this – this is part of who I am

Over the last year I’ve been working on a series of Zines – cartoons and stories about growing up in troubled Ulster. The third Zine in the series looks back to a disremembered time when Ulster Presbyterians cradled the fragile beginnings of Irish Republicanism back in the late 1790s. It started as a secretive group called the Muddlers Club. It evolved into the Society of the United Irishmen. It ended in a failed bloody uprising that would change Ulster forever.

But of course I never knew about any of it until recently, as to some it has proved an inconvenient history incompatible with the tribal polarisation that dominated Ulster in my youth.

Badge of United Irishmen

It is new strung and shall be heard…

When I stumbled across the United Irishmen movement’s logo, I was immediately fascinated with it. It sparked a curious idea to create my own version of the Muddlers Club logo – which ended up becoming central to the Zine I was trying to write.

Drawing on an iPad with RGB colour allows you to put bright orange on top of a deep blue. Turn the zing up to 11 and make it pop! And it wasn’t too long before I returned to it and thought – I wonder what that would look like on a T-shirt?

The Muddlers Club

I get most of my T-shirts and stickers printed by Sticker Mule these days. They run an offer every week that often catches my eye. It’s perfect for a small pilot run – to test out an idea – to turn digital into physical. The trouble is that most of my T-shirts are now self-designed experiments, and I can only wear one at once! 

Me wearing a custom T-shirt

Bryan sporting a self-designed Penguin T-shirt designed for GO-GN

Stickers on the other hand are a whole different matter. I decided to get a run of stickers featuring the Muddlers Club logo for the special first few people who ordered the latest Zine. 

Mags Amond - Post

Zines & Custom Stickers

If you’re interested in some Zines about Ulster you can check them out here.

AND if you’d like to get some custom stickers or T-shirts made by Sticker Mule and you want a discount you can get £8/$10 off and if you do, I’ll get the same off my next experiment…

GO-GN

GO-GN

I love a wide brief. Getting people together, and using dialogue to see what we can be unearthed. GO-GN is a postgraduate research programme, connecting and furthering those involved in researching Open Education. They asked if I could help with a brand refresh, and create a set of visual assets along the way.

In order to capture all the voices, we took the approach of facilitating two conversations: one for participants and a second for the GO-GN team.

GO-GN Thinkery Conversation
We had two really rich conversations. I live draw while the conversation is taking place, by using a document camera, but also record the conversations so I can go back through them later and harvest and clues I can tune into. 

Ideas

A rich conversation also leads to many ideas. My aim is always to capture as many of them as quick sketches.

GO-GN suitcase sketch

Creating a Visual Language

The trouble is, creating a fresh brand for an organisation is tricky. In some ways it’s like buying a bold new coat. Liking it isn’t enough. You’ve actually got to wear it. What are you as an organisation trying to say? To whom are you trying to say it? If you find an aesthetic that fits well enough, it can be used as a visual language, to communicate a feel which is sub-consciously absorbed. 

One of the prompts in our discussion used a poster-making technique to unearth ideas from the participants on the call. An idea emerged relating to “the golden age of travel”, which led to us nailing down a bold visual language. It’s quirky yet intentional. It has momentum built in.

A quick shout out to the Fabulous Remixer Machine – for providing the necessary inverted earth projections too!  

Listening with your eyes open

Video conversations underpin the Visual Thinkery 10 ideas process. By seeing someone as they talk, it’s possible to hear a richer voice. One of the participants in the call, Caroline Kuhn, used this gesture while speaking of the care and respect that exists in the GO-GN network. And it had to be drawn…

DRS Manifesto

CMALT Core Principles

DRS Manifesto

The team from Zero Waste Europe got in touch about developing a visual aesthetic for a manifesto they had created. Manifesto you say? Yum. But what is a DRS? I’m glad you asked. As I soon learned, DRS stands for Deposit Return Scheme. It involves a product manufacturer charging slightly extra (the deposit) when using a container and then refunding this extra cost on the container’s return. This way, plastic containers can be collected by the manufacturer and reused or at least recycled.

In terms of visual ideas it was obvious that this manifesto would need to educate the reader. So that meant getting visually underneath the explanation of the DRS. I started thinking about what a DRS brand might look like, and by playing around with the letters, I noticed that the R and S could interact in a way that might suggest actions of deposit and return. 

The EU flag is circular in appearance, and therefore lends itself well to saying something about a circular economy. 

I also noticed quite by accident when putting all the partner logos together that they could form the shape of something: a container – a great metaphor for the manifesto itself. We’re all in this together.

After the first draft, the team suggested adding more of a human element to the aesthetic. This is where the idea for the many hands lifting up the containers came from. Suddenly there was a different feel to the manifesto – it somehow became active! The power of the human body to subconsciously communicate.

Overall, the team felt that we’d struck a good balance between professional and punchy, and it’s true – the hand-drawn elements feel friendly and genuine, whilst the typeset narrative feels authoritative. Most importantly, it carries a simple design, and it’s this playful simplicity that disarms the intended audience and allows them to engage with the manifesto and it’s message. 

You can read more about the DRS Manifesto here.

Creative Commons

Creative Commons Certificates

Creative Commons Certificates

Following a thinkathon with some colleagues from We Are Open Co-op, Creative Commons asked if I’d help them with the aesthetic of their certification programme, which was then in it’s infancy.

Dialogue

We arranged a session online with Creative Commons staff, and went sniffing for anything that looked like an idea. From abstract shape, to physical metaphor, we captured everything – believing that when played back to the stakeholders, they would recognise it when they saw it.

Here are a handful of the ideas:

We settled on the orbit idea as the best fit for the visual identity. The CC licencing programme consists of core modules, with differing combinations of optional modules required for each area of expertise – working in Government, working in Education, working in a Library.

Distill

The next step is to create a number of variations on the core idea. Here is some of the final artwork:

Make it move!

This was definately one I couldn’t leave alone. Those balls needed an orbit! In truth, I created a basic animation in order to create the 2D version of the logo, so taking it further using Adobe After Effects and making an animated gif wasn’t too much trouble.

 

CC Certificates Animation

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