GO-GN

I love a wide brief. Getting people together, and using dialogue to see what we can be unearthed. GO-GN is a postgraduate research programme, connecting and furthering those involved in researching Open Education. They asked if I could help with a brand refresh, and create a set of visual assets along the way.

In order to capture all the voices, we took the approach of facilitating two conversations: one for participants and a second for the GO-GN team.

GO-GN Thinkery Conversation
We had two really rich conversations. I live draw while the conversation is taking place, by using a document camera, but also record the conversations so I can go back through them later and harvest and clues I can tune into. 

Ideas

A rich conversation also leads to many ideas. My aim is always to capture as many of them as quick sketches.

GO-GN suitcase sketch

Creating a Visual Language

The trouble is, creating a fresh brand for an organisation is tricky. In some ways it’s like buying a bold new coat. Liking it isn’t enough. You’ve actually got to wear it. What are you as an organisation trying to say? To whom are you trying to say it? If you find an aesthetic that fits well enough, it can be used as a visual language, to communicate a feel which is sub-consciously absorbed. 

One of the prompts in our discussion used a poster-making technique to unearth ideas from the participants on the call. An idea emerged relating to “the golden age of travel”, which led to us nailing down a bold visual language. It’s quirky yet intentional. It has momentum built in.

A quick shout out to the Fabulous Remixer Machine – for providing the necessary inverted earth projections too!  

Listening with your eyes open

Video conversations underpin the Visual Thinkery 10 ideas process. By seeing someone as they talk, it’s possible to hear a richer voice. One of the participants in the call, Caroline Kuhn, used this gesture while speaking of the care and respect that exists in the GO-GN network. And it had to be drawn…

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