What makes a great visual?

10 ideas is a design process to unearth insight through conversation to find the strongest visual idea. Welcome to the world of Visual Thinkery.

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Here’s what we do

Most artwork that we’ve created has followed Visual Thinkery’s collaborative 10 ideas process, which means that at the root of all the ideas is an open conversation. Click on a Category below for more examples.

Aesthetic

Create an aesthetic that fits snugly with your message.

Identity

Create a brand that belongs on the Laptop stickers and T-shirts of your followers.

Campaigns

Create artwork that people can warm to and share with their network.

Illustration

Translate tricky concepts using a unique visual language.

Cover Art

Create a book cover that grabs attention, and becomes iconic.

Live Capture

Capture the open conversation at your event and create a visual landscape.

The Blog

What catches the light?

Mar 18, 2020

All I can do is turn a phrase until it catches the light.Clive James There is nothing I love more than to pitch up at an event, and see someone open their laptop, and there on it's hood is a tattoo that I have created. My own laptop is adorned with countless stickers...

It's Magic! – a quick guide to graphic recording

(literally a quick guide to graphic recording) At a meeting the other day I was asked how did I do that?I had graphically recorded (or sketchnoted) a gathering of trustees for ALT, the Association for Learning Technology. In my response, I found myself...

The head and the hand

I’m suspicious of creative briefs. I don’t mean Y-fronts, but design briefs. It tends to separate the brain (all-powerful creator of ideas) from the hand (the articulate painter of pictures) - as if this was a two step, linear process. The concept is conceived. It...

Soup up your deck – Domains19

Soup up my deck - Remixer Machine A year or so ago, I was in a museum in Gothenburg, Sweden. There happened to be an live exhibition of the group projects by Computer Science masters students from the local university. One group of students had rustled together a...