Sketch 10 ideas
In the initial phases of working with a client, our aim is to gather 10 ideas from a facilitated conversation ideally involving between one and four people. Like any conversation, the nature of it changes depending on how many people are involved. (We’ve used this process with as many as ten participants.) Video conferencing is perfect for this, as it allows the recording of the conversation. Hidden within the dialogue are a bunch of clues in the form of metaphors used, humorous elements, and of course pictures which can then be gathered and harvested for visual insights.
Distilling the ideas
One way to get an indication of the strength of an idea is to play it back to those who were part of the original conversation. Since all the sketches are rooted in that conversation, there’s a recognition process, but we’re also looking for sketches with ideas that really resonate.
Often the ideas themselves overlap, or would benefit from being mashed together.
Evolving with Colour
Once a strong concept is agreed, we can use colour to bring it to life. Any unused ideas can be popped on the shelf, until needed for some other purpose, or in some circumstances, released under a Creative Commons licence in sketch form.
Using this process brings wonderful ideas to life from conversation. It will take you on a very different and meaningful journey.
So what are you waiting for?
A quick example:
Here’s the output from a book cover project for Martin Weller. You can read more about Martin’s view of this process in his blog post.