Back in the summer of 2015, I was sipping a coffee in Barcelona with Jim Groom, co-founder of Reclaim Hosting. I couldn’t help notice how he talked about his edtech startup. It struck me that he talked as if he was the owner of an independent indie record store. And so the “Reclaim Records” aesthetic was born… (here’s Jim’s take on it)
Firstly we looked through all the messages of Reclaim Hosting through the new lens of this fresh metaphor. Greatest hits, Classic Albums, Record sleeves, Stereo, the shop itself. Every time we came back to the metaphor, it gave us a different idea. Each individual message demanded a graphic. Following that, we thought about spinning it up – and making the records play. Each idea a journey that enveloped the previous graphics and incorporated them.