API Evangelist

CMALT Core Principles

API Evangelist

The thing I love about this sort of work, is that there is so much to be learned from other people. Kin Lane (aka API Evangelist) knows what he’s talking about when it comes to APIs (Application Programming Interfaces). Not just how they work, or how to build them, but how they’ve evolved and the impact they can have.

Kin asked if I would help evolve the visual identity for API Evangelist.


We arranged a remote video session (Kin was in Los Angeles, whilst I’m based in London) and to make sure that I caught as much of what Kin was saying as possible, I recorded our video conversation for good measure. That way, I can go back through the conversation and let it dribble over my creative brain during the sketching phase of the process. I didn’t want our ideas to be restricted by my lack of API knowledge, and being a former software engineer, I’m very interested in this domain too…

Here are a few sketches the session:



Finding a visual identity is not easy. Like a new pair of shoes, how you see them changes as they become part of you. There’s much “stepping into it” required. Also, we’re trying to create something bigger than the person behind it, as its purpose will be to provide a stage not just to speak from, but to build other scenes on top of.

…and finally

Humour is often a great indicator of something worth creating. So when a thought tickles me, I try to capture it before it escapes. The artwork below came out of the conversation with Kin, and as a mash-up also allowed be to explore and understand some of Roy Lichtenstein’s work. This artwork ended up as a sticker and can be found on the back of my laptop. 🙂

Making an impact on the world. I enjoy seeing my ideas fluttering around, adding color, adding motion, and presence around the API community. At the moment where I couldn’t imagine any image to represent API Evangelist, Bryan was able to extract a single image that I think couldn’t better represent what it is I do. #VisualThinkery
Kin Lane

API Evangelist, Excerpt taken from this blogpost.

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