Can you feel it?
What’s the first thing that a person thinks when they come across your organisation – especially when you’re not there to represent it? That first impression is sticky, and they are likely to remember it. But how does it make them feel? What does it remind them of?
You can try to tell people what you’re about. However, people tend to make up their own minds. They’ve got to feel it for themselves.
Standing out from the crowd is becoming increasingly difficult. Maybe it’s time to have a look at who you are, what makes you you.